Our Story

Welcome to LoveRose Lingerie! I am Caroline, the founder of LoveRose Lingerie, and I work in the lovely city of Edinburgh with my team and my trusty office companion Oscar.

LoveRose was born after I was diagnosed with breast cancer and had a double mastectomy with reconstruction.

I am a self confessed lingerie addict! And so was really disappointed with the bland lingerie being designed for the post surgery lingerie market. After battling with the high streets terrible selection and not being able to go back to any of my old underwired friends I knew I had to do something about it.

Women have no choice in having breast surgery, but they deserve a choice in their lingerie.

We at LoveRose, created a luxurious, wire free collection of lingerie engineered with clever hidden support and made in beautiful mood boosting colours with silks and recycled lace and mesh; AND all our bras have matching pants and robes!

Our brand is about more than just bras, we put the emotional and psychological needs of our ladies first.

While functionality is an essential and highly considered part of our designs, we know that our ladies deserve more. From the luxury details of the lingerie themselves, to the way it arrives in beautiful packaging laced with our powerful and supportive messaging, we want our ladies to know that they are genuinely understood and seen by us here at LoveRose.